The Importance of Email Marketing

Some may well be sceptical about email marketing campaigns, with the thought of flooding someone’s inbox with so-called ‘spammy’ email. However, truth being told, when implemented and executed correctly, email marketing is proven to be a very effective strategy.

Creating email marketing workflow strategy – illustrative photo. Image credit: Campaign_Creators via Pixabay, free license

What is email marketing?

For those who are not privvy to this form of marketing stream, email marketing is the act of sending a commercial email message to either one individual or a group of people simultaneously, usually the latter.

An email marketing system is used to efficiently streamline the process of sending commercial emails to those which have previously epxressed interest in your service or product. It is widely considered to be one of the most profitable direct marketing channels.

Is software required?

A high quality email marketing campaign will be partly driven by software which helps personalize the message content and segment it to the correct audience of recipients.

Some of the technicalities you can expect the software to carry out include:

• Designing email templates
• Expansion of the email subscribers list
• Updating contact details
• Accurate segmentation in order to make customer targeting more straightforward

It is a service which is not short of potential suitors. Discover this email marketing software small business.

What else makes a successful email marketing campaign?

As you’re beginning to find out if you were previously unaware, a strong email marketing campaign consists more of simply sending a basic follow-up email to potential leads. With the use of software and an experienced agency in the field you can expect to see the following from your businesses email marketing campaign:

• Mobile compliant: With ease you can create new email campaigns or make adjustments accordingly to existing email campaigns. Manage your subscription list on-the-go so you are maximizing each and every opportunity.
• CTA buttons: You need to increase the chance of successful conversions and to do that, you need to include call-to-action buttons (CTAs). Prompt client engagement in whichever way is relevant to the service your business is offering. This could be by completing a form, paying for a special offer or scheduling appointments.
• ‘Offer’ promos: Create unique, new coupon promotions which potential customers are aware they can only receive through your email listing, enticing them to always be on the lookout for exciting offers or new services that they can benefit from.
• Result data: Don’t skip a beat when it comes to viewing your results of the email marketing campaigns which can be viewed in real time, without any delays. These analytics can prove to be really insightful into how each different campaign is performing and using these results to further improve current campaigns or the best way to go about creating a new one.