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Keep creative control over your photography by adding watermarks to your work. If you’re a professional photographer, it protects your photos, ensuring that the proper credit is always given to you.
Security isn’t the only advantage of sharing photos on social media platforms; it also provides a great way for professionals to promote their brand. Incorporating their logo into the images allows them to effectively spread awareness of their business.
No matter what kind of photographer you are – amateur, professional, or somewhere in between – this guide can help you secure your images with personalized watermarks. We will provide you with the necessary information and tools to create meaningful designs that protect your photographs.
Guidelines for a Custom Watermark
To ensure a successful outcome with your watermark, here are a few things to bear in mind when making it:
Design
If you are thinking of a cool way to make your work original, decide whether you want to put text on a photo, make a logo, or even scan in your signature. This way, you can scan it in for the perfect, custom logo or text-filled photo.
Believe it or not but spending a bit of extra time making sure your pictures look their best is an absolute no-brainer. Bringing in an experienced designer to put together a logo that totally fits with your vibe can form the perfect complement to your branding. Even if this watermark is going to be on all your pics forevermore, keep it classy and opt for something simple and timeless.

Image editing – illustrative photo. Image credit: Mylene Tremoyet via Unsplash, free license
Size
Finding the ideal size for your watermark can be tricky, and it’s important to strike the right balance. Too small, and the mark may be difficult to view; too large, and it may become an eyesore on the image itself.
For anyone wanting to be found, it is essential that one’s work is visible and clear, especially when you have included your name.
Positioning
As a creative, you take great care to design the perfect composition. Adding a watermark to an image can alter that balance, so you should take care to ensure this isn’t the case. Placing your watermark in the corner of an image minimizes its influence on the look without requiring it to be removed.
Placing a watermark in the right position can tremendously change how an image looks. Utilizing it to enhance the picture, rather than straight up intruding, is key.
How to Design a Watermark From Scratch
Here are five easy steps to create a custom watermark in photos:
- Find inspiration: Take a look at templates already created or start entirely from scratch. Source creative images found on sites such as Pinterest to give your creation the perfect background and feel.
- Select a photo editor/online app: Two most commonly used tools are Adobe Photoshop and Ulead Photo. If you’d rather go with a more user-friendly option, try out Visual Watermark, which is specifically designed for adding watermarks to photos.
- Upload your photos: Simply access the Uploads section, then click ‘Upload Media’ and select the image from your device. It’s typically easy and fast to upload.
- Add a text box: Create a text-box for your image by first hitting the “T” button on the editor. Select from a range of pre-set font combinations or type in your words and make it your own unique design.
- Customize your text: Get creative and experiment with various fonts, font sizes and colors, space, and alignment. Play with text effects to make your text stand out, think shadows, neon effects, glitches or phrases with curved edges.
- Publish and share your design: Simply drag and drop the text box on your image or design to the desired spot. When done, click the Share button in the top right corner for quick options.
The custom watermark you’ve created makes it easy to apply to other pictures, providing both comfort and uniformity.
The Best Watermark Software Recommended
Keeping your digital photos secure is a simple task with Visual Watermark. This online tool allows you to apply text, image, and frame watermarks with ease. Take comfort in the knowledge that your property will be safeguarded against misuse when shared online, thanks to this software’s extensive selection of watermark options. These include:
- textual additions;
- copyright symbols;
- date stamps;
- individual/company names;
- a transparent image featuring your logo.

Image editing – illustrative photo. Image credit: Igor Lypnytskyi via Unsplash, free license
Visual Watermark equips users with the capability to customize their own watermark. Text, logos, branding elements and copyright symbols can all be applied through this easy-to-use tool. Compatible with an array of font and effects options, users are empowered to flex their creative wings – try different sizes, rotations and opacities to make a truly one-of-a-kind watermark. With over 200 fonts and 66 effects available, there’s lots of room for experimentation.
From finding the perfect font to personalizing your watermark, the portal allows you to make all that and more possible. Whether you’re using fonts from Monotype or Adobe or something exclusive, save your creations for quick access whenever you like. No need to reinvent the wheel either, with a vast selection of professional templates ready for the taking.
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