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The digital marketing industry is one of the biggest industries globally, with many local and international businesses going into digital marketing with success in mind. It’s no wonder why the industry is so successful, though, since most people nowadays have mobile phones and access to the internet.
Work in an office – illustrative photo. Image credit: Canva Studio via Pexels, free license
Every time you go to a site, you can see an ad for products and services, and there are even rumors that your phones are listening to your conversations, which is why you always see products and services that you’re looking for currently. But that’s another rabbit hole, though.
However, we’ll be delving into today’s digital marketing scams. There are many of them right now, and it can be a real problem, especially for business owners trying out digital marketing for the first time. Please don’t fret, though; in this article, we will talk about the most common digital marketing scams, so you’ll be more aware of them in the future. Here are some of them.
Table of Contents
Instant First Page SEO Strategy
Unless a digital marketing agency has managed to break into Google’s algorithm, which is pretty much impossible to do, you can trust them to put your website on the first page of Google on day one. However, as we said, it’s pretty much impossible. SEO is leaning more towards organically increasing your website ranking by creating relevant articles, relatable content, and proper keyword placement.
This can take months before it can significantly affect your rankings. That said, if you encounter a digital marketing agency that says they can put your website on the first page of Google in just a few days, chances are that they are trying to scam you.
Thankfully, there are many legit digital marketing agencies in the US alone, so there’s no shortage if you’re looking for a reputable one. In fact, the United States alone has over $139.8 billion in terms of internet ad revenue nationwide. Australia is close by, too, having 4 billion Australian dollars spent just on online search advertising alone. That said, by working with an SEO management company in Sydney or Brisbane, your business could turn out big in your local area as well as internationally without being scammed.
Website Performance Issues
Now this one is quite annoying since these scammers will contact you. For many companies, having a website is essential since, with a website, they can advertise their brands effectively, offer promotions, and even sell their products and services directly.
Of course, building a website can be hard work, but you can opt to have professionals do it for you. That said, a professionally-made website is very good design-wise, very good in functionality, and has improved loading speeds. However, a scammer would say otherwise. They will contact you and say that something is wrong with your website. If you’re knowledgeable about website creation, you can instantly say they’re spouting nonsense.
But this can be alarming for business owners who are still green in website maintenance. They will then take advantage of this and offer you a quick repair for a price. Of course, since nothing is wrong with your website, they will say it’s fake, “repair: your website, and run with the money.
Promises of Major Directory Listings
Remember the Yellow Pages? Yellow Pages is a book that contains stores and service providers in your area that you can contact when you want a specific product or service. Nowadays, this concept is huge, with many major directory listings online.
You can even see directory listings for specific services. That said, scammers would tell you that they will put your business in major directory listings if you buy their service. Sounds good? Well, it should, since that’s what they want.
However, they will just put your business in obscure directory listings that won’t affect your business at all. This might sound okay, but this can destroy your business reputation. Some listings have bad reps, so seeing your business published there can be a disaster for your business.
Social Media Click Farms
We’ve all been guilty of putting too much importance on our Facebook and Twitter accounts. However, when it comes to business, it can be necessary since having a popular social media account can generate leads and sales down the line.
Simply put, the more popular your business social media account is, the more people will see your products and services. It’s like free brand advertising, and you can boost this by interacting with your followers and gaining more likes.
That said, when you encounter a digital marketing agency that promises you thousands of likes in every single post that you’ll make, be wary of them. They have social media click farms, using bots with fake social media accounts to like and even comment on your posts.
It might sound good, but it can destroy your business’s reputation if people see you use bots. Also, it can be categorized as black hat marketing and can affect your search engine rankings on different platforms, especially Google.
Final Words
Digital marketing is one of the most effective marketing techniques you can do for your business. Most people have mobile phones and access to the internet nowadays, which is why now is the time you should delve into digital marketing.
However, you should also be careful of people trying to scam you out of your money by promising you great things. To avoid being scammed, do your research first, and you can start by knowing the most common digital marketing scams discussed above.
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