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SEO ranking factors that can help you achieve high positioning among Google search results may have just been discovered due to the leak of the part of the code from Yandex, the so-called “Russian Google”.
Yandex is a Russian search engine that is more popular in Russia than Google, created by former Google employees in 1997, and it has a fairly similar algorithm to Google. About 70% of all search results coincide on both Yandex and Google. A few days ago, part of the code that reveals how the search engine algorithm actually works was leaked to the public. So, let’s check out what all this is about.
We won’t mention all the obvious factors, just the ones that haven’t been confirmed earlier by Google.
Table of Contents
SEO Ranking Factors
By analyzing the search engine’s code, we can gain insights into what factors impact SEO rankings and how we can use them to improve our website’s ranking. So, let’s dive in and check out which are the confirmed ranking factors from Yandex.
Links
Obtaining backlinks from the top 100 websites ranked by PageRank can positively impact your SEO. It is recommended to focus on securing backlinks from reputable domains as they carry more weight in terms of boosting your website’s search engine positioning.
It’s worth noting that link age is also an SEO ranking factor, despite common misconceptions. The length of time that backlinks have been leading to your website can indicate to search engines whether they were bought or if your website is trustworthy.
In terms of link strength, homepage links are the most powerful since the crawl bot first reviews the homepage. As a result, highlighting important information on your homepage is considered more relevant than content buried deeper in your website’s hierarchy.
Lastly, the backlink anchor also plays a role in SEO. If the text on a link from another page to yours contains keywords that your page wants to rank for in search results, it sends a positive signal to search engines.
Traffic and User Behavior
Both traffic source and user behavior are crucial ranking factors. Google considers the percentage of organic traffic and paid search ads. In fact, both types of traffic are good for your website. However, it is important to keep the visitor engaged as long as possible.
The click-through rate on links, bounce rate, time on site, and when the last-click occurred are some of the elements that affect SEO rankings. While there has been some debate about how important user behavior is, it’s definitely worth considering.
Another important factor to keep in mind is bookmarking. If users are consistently bookmarking your website, it can positively impact your rankings. This shows that you are a reliable and relevant source of information.
With that in mind, both returning visitors and direct traffic are good SEO factors. When users return to your site and come directly to your site, it indicates that you are producing relevant and useful content. This builds trust and reliability with your audience, which search engines take into account when ranking your site.
There are other traffic factors that have impact on your ranking, but we can’t include them all. If you are interested in this topic, you can find out more here.
URLs and Titles
Using numbers in your URLs isn’t the best approach if you want your page to rank higher in search results. It’s better to use clear and concise URLs that contain relevant keywords.
Using keywords in the URL is a good SEO factor. A clear URL with relevant keywords helps search engines understand the content of the web page better. It is ideal to include three words from the key phrase in the URL. It’s also beneficial to rank for as many related keywords as possible since this makes your website a more relevant source of information.
It is especially important if you have a specific niche website. For instance, let’s say you want to rank an Esports mobile gaming website. Your website covers games such as PUBG Mobile, MLBB, Call of Duty Mobile, and LOL Wild Rift. You will have to create a clear link structure and separate those games from one another. In other words, you’ll have to create SEO silos, and each silo will represent a different game.
However, you must be careful not to use too many slashes in your URL, as having too many can negatively impact your ranking.
It’s important to keep your most important pages high up in your site’s hierarchy, ideally no more than three clicks away from your homepage.
As for the titles, avoid using all capital letters in your title (<title>) since it’s considered “yelling” on the internet and a bad ranking factor. Instead, use a clear and concise title that accurately reflects the content of your page.
Site Authority
SEO rankings can be affected by a penalty called “hard pessimization.” This penalty is given to websites that engage in black hat SEO techniques, violate search engine guidelines, or have low-quality content. For instance, pages marked as spam or with keyword stuffing will continue to affect their ranking in the future.
Including a map with useful location information on your website is a positive ranking factor. Websites with maps js-api, such as Google Maps, are ranked higher since they provide useful location information.
The total website ranking on the domain is also an SEO factor. If you have low-quality content that isn’t ranking, it can affect the ranking of other pages on your domain. To improve your ranking, you can delete, deindex, or optimize the content on pages that aren’t getting any SEO traffic.
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