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The economic downturn is over? At least that’s what Tesla marketing assumes – the prices for the automaker’s cars are slowly creeping back to their former margins.

Tesla logo on the back of the car. Image credit: Austin Ramsey via Unsplash, free license
This Thursday, Tesla Inc raised the prices of its Model S, X, and Y electric cars by a small percentage. Currently this “marketing experiment” is being done in the United States only. The single exception is the Model 3.
Market analytics note that following the rise, the costs for these cars were still considerably lower than they were at the start of the year, when their price had dropped by up to a quarter of their highest levels.
For example, according to the company’s website, the prices of all of its higher-priced Model S and X vehicle versions were raised by $1,000, while those of all Model Y versions increased by $250. These changes represented a rise of roughly 0.5% to 1.1% compared to the previous price tags.
The company’s lineup consisting of Model S, Model X, and Model Y vehicles has undergone their second price increase since April 19th. At that time, Tesla reduced prices for some of its cars in the United States aiming to stimulate demand in its products, in order to achieve similar positive revenue growth and to avoid scaring investors.

Tesla Model 3, Performance variant (2022). Image credit: Bryan Boatright via Unsplash, free license
Tesla’s most economical vehicle, the Model 3, still costs the same. However, its price was raised earlier in May. It is difficult to predict if its cost will remain stable, but it is likely to follow the same trend if the changes associated with Model S, Model X, and Model Y are met positively by potential buyers.
Despite today’s price increase, the base models of the S and X vehicles are still 16% and 19% less expensive in the US than they were in January 2023, respectively. The long-range version of the Model Y remains roughly 23% less expensive.
Written by Alius Noreika
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