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Rumors no more: Linda Yaccarino now heads Twitter as its new chief executive officer.
Linda Yaccarino. Image credit: Fortune Conferences via Flickr, CC BY-NC-ND 2.0
Linda Yaccarino, Twitter’s newly appointed Chief Executive Officer, has officially begun her role at the social media company, as she announced in a late Monday tweet. Her appointment came about a month after Elon Musk announced her as the new CEO.
In her tweet, Yaccarino shared, “It happened — first day in the books!,” but did not provide any further details regarding her initial activities at the social media company which experienced a lot of changes after it was acquired by Musk.
It happened — first day in the books!
Stay tuned…
— Linda Yaccarino (@lindayacc) June 6, 2023
Yaccarino, who previously held the position of advertising chief at NBCUniversal, assumes leadership of Twitter during a crucial period when the platform is striving to reverse a decline in advertising revenue.
Elon Musk, who had been serving as CEO since his $44 billion acquisition of Twitter in October of the previous year, has previously expressed that Yaccarino’s involvement will contribute to the development of an “everything app.”
Twitter login screen – illustrative photo. Image credit: PhotoMIX-Company via Pixabay, free license
Furthermore, Joe Benarroch, a former executive at NBCUniversal, also joined Twitter on the same day. Prior to his transition to a new position, Benarroch oversaw communication strategy for the Advertising and Partnerships division at the Comcast-owned company, reporting directly to Yaccarino.
Written by Alius Noreika
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