Challenge: The Evolution of Trucking Experienced

This Challenge, sponsored by Iveco Group, is looking for a new, optimized design of a truck driver’s space to creatively address the increasing demand for the driver’s performance, safety, and comfort.

Two trucks on a road – illustrative photo. Image credit: İsmail Enes Ayhan via Unsplash, free license

This is an Ideation Challenge with a guaranteed award for at least one submitted solution.

Overview

Trucking represents an essential part of any mature economy. Trucks are often driven by a solo driver, who may spend many hours a day at the wheel. On a trip, the truck cabin becomes both a working and a living space for the driver. This highlights the importance of properly designing truck driving space to provide drivers with both optimal driving conditions and ample opportunities for rest, office work, and entertainment.

This Challenge, sponsored by Iveco Group, is looking for a new, optimised design of a truck driver’s space that would creatively address an increasing demand for the driver’s performance, safety, and comfort—while, at the same time, considering the existing space limitations of the cab, finding a better iteration between driver seat/rear-bed system for an optimized comfort and usability of the cab-over layout of the trucks on the European market.

Submissions to this Challenge must be received by 11:59 PM (US Eastern Time) on April 23, 2023. 

Source: InnoCentive

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